Senior Technology & AI Leader with 15+ years of experience driving enterprise transformation across the Middle East, Africa, and beyond. PMP® certified. AI builder. Futures trader.
I'm Ashley — a Senior Technology & AI Leader currently serving as AI Delivery Lead at Core42 (G42 Group), the UAE's National AI Company.
My journey spans AWS cloud solutions, retail technology transformation, AI program delivery, and enterprise digital strategy across Africa and the Middle East. I've led multi-million dollar technology initiatives, built high-performance teams, and delivered AI solutions that reshape entire industries — including the UAE Genome Program and national AI infrastructure.
I'm passionate about the intersection of people, technology, and impact. Whether I'm architecting AI transformation roadmaps for government entities, developing Expert Advisor trading bots, or building personal AI applications — I bring the same level of precision and drive to everything I do.
From bootstrapping enterprise cloud migrations in Africa to leading national AI programs in the UAE — here's the journey.
Leading AI program delivery at the UAE's National AI Company. Overseeing enterprise-scale AI initiatives including the UAE Genome Program, government AI transformations, and national AI infrastructure. Managing cross-functional delivery teams and driving strategic AI adoption across key sectors.
Led technology strategy, product development, and project delivery across African and Middle Eastern markets. Built and scaled technology teams, defined digital transformation roadmaps, and managed technology investments across multiple verticals.
Led retail technology solutions across EMEA. Designed and implemented AI-powered retail analytics platforms for major retail brands. Managed enterprise client relationships and drove regional revenue growth. Responsible for pre-sales, architecture, and delivery across 30+ enterprise deployments.
Drove cloud adoption across Sub-Saharan Africa. Built AWS's enterprise customer base in the region from the ground up, leading technical sales engagements, architecture reviews, and migration projects for financial services, government, and telecom sectors.
From national AI programs to personal passion projects — here's what I've been building.
AI delivery program for the UAE National Genome Program — one of the largest precision medicine initiatives in the world. Led cross-functional teams to deliver AI-powered genomic analysis infrastructure impacting millions of UAE residents. A landmark project at the intersection of AI, healthcare, and national strategy.
Leading AI adoption across UAE government entities — strategic AI roadmaps, implementation governance, and delivery oversight for national-scale digital transformation programs.
Deployed AI-powered customer behaviour analytics across 30+ enterprise retail brands in EMEA. Computer vision, foot traffic intelligence, and predictive analytics that drove measurable retail revenue uplift.
Developed multiple Expert Advisors (EAs) and custom indicators for CFD and futures trading on MetaTrader 4/5. Algorithmic strategies covering trend-following, mean reversion, and multi-timeframe analysis with automated risk management.
Building AI-powered applications in personal time — from LLM-integrated tools and RAG pipelines to automation agents and AI-assisted productivity apps. Hands-on with the full modern AI stack.
Built AWS's enterprise presence across Sub-Saharan Africa from scratch. Led cloud migration projects for financial institutions, telcos, and government agencies — pioneering cloud adoption on the continent.
Work is what I do, not who I am. When I step away from the office, here's what keeps me sharp, grounded, and growing.
In my personal time, I build AI-powered applications — LLM agents, RAG systems, automation tools, and experimental AI products. Always shipping something.
Active CFD and futures trader. Developed several Expert Advisors and custom indicators on MetaTrader. I approach the markets with the same systematic thinking I bring to technology.
I gym 4 times a week — calisthenics and dumbbells are my tools. Building physical strength mirrors the discipline I bring to building technology. A healthy body fuels a sharp mind.
Born in Zimbabwe. Worked across Africa, Europe, and the Middle East. I believe the best ideas come from diverse perspectives — and I've had the privilege of collecting many.
Whether you're looking for an AI leader, a technology advisor, or just want to connect — I'd love to hear from you. I'm based in Abu Dhabi and open to global opportunities.